ʻO Kina Pālua 11 Kūʻai Kūʻai: Hoʻopili nā ʻoihana i ka live-streaming e hoʻonui i nā ala kūʻai

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ʻO ia kekahi o nā hanana kūʻai ʻelua ʻumikūmākahi makahiki ma Kina – kekahi o nā hanana kūʻai pūnaewele kaulana loa ma Kina.Ke paʻakikī nei nā kānaka i ke kūʻai ʻana, ke ʻimi nei nā mea kūʻai aku i nā ala hou - e like me ka live-streaming - e kūʻai aku.Loaʻa iā Dai Kaiyi ka moʻolelo.

E noʻonoʻo i ka hele ʻana o TikTok viral i ke Komohana, ʻO ka buzz e pili ana i ka live-streaming e-commerce i ʻoi aku ka nui o Kina.Hiki i kona hype i kona piko i kēia manawa i kēlā me kēia makahiki.He hana kūʻai kūʻai maʻa – he mana Kina o Black Friday.

DAI KAIYI Chengdu "ʻAʻole i ka hapalua o Nowemapa, a he nui nā mea kūʻai pūnaewele i nele i ke kālā.Hoʻopiʻi ka hapa nui i kekahi o nā hanana kūʻai pūnaewele nui loa o Kina o ka makahiki - ʻo ka Double ʻEkahi.ʻAʻohe mea e hāʻawi i ka manawa e loaʻa ai nā mea hoʻemi ma ka pūnaewele. "

Ke uku nei i kahi hapa o ke kālā ma ke ʻano he uku hoʻohaʻahaʻa, hiki iā ʻoe ke laka i nā hōʻemi ma nā huahana mai nā mea hoʻonaninani a i nā hāmeʻa akamai.Hiki i nā mea kūʻai ke ʻike i nā mea ma o ka live-streaming.Hāʻawi ia iā lākou i kahi manaʻo maikaʻi aʻe o ka mea a lākou e uku ai, ʻo ia ke kumu i wikiwiki ai nā brand i ka hana, e lawe ana i kēia kumu hoʻohālike i mea nui o ka hiki ʻana i nā mea kūʻai aku.

LU SHAN Hope Peresidena, Raidy Boer Fashion Garment Co., Ltd "Manaʻo wau he ʻano wikiwiki ka ulu ʻana, a ke hilinaʻi nui nei au no ka wā e hiki mai ana o ka e-commerce live-streaming, ua loaʻa mākou ma luna o 20 miliona yuan o ke kūʻai aku. i kēlā me kēia makahiki ma o ka live-streaming wale nō.Mai koʻu hiʻohiʻona, ʻaʻole ia he mea inā e hoʻomaka nā ʻoihana e kahe, ʻo ia wale nō ka manawa.

ʻO ka maʻalahi a me ka leʻaleʻa ka hana ʻana i nā kālepa virtual e hana i ka e-commerce live-streaming i koho hoʻowalewale no nā mea kūʻai aku a me nā mea kūʻai aku.Akā, ʻaʻole ia me ka ʻole o kona ʻaoʻao.

ʻO LIU SIYAN Kokua i ka Luna Hoʻomalu o ka Papa, ʻo Sheme "Manaʻo wau ʻo kahi hemahema o ia mea ʻaʻole hiki iā mākou ke hōʻike pololei i ka nani o kā mākou hana a me nā mea hana.Ua lawe mai mākou i ka ʻili a me ke aniani mai nā ʻāina ʻē, akā ʻaʻole hiki ke ʻike ʻia kēia mau mea maʻalahi no ka mea ʻaʻole hiki i nā mea kūʻai pūnaewele ke hoʻopā iā lākou a hoʻāʻo paha i kēlā mau kāmaʻa ma luna o lākou iho.

Nui nā ʻoihana e hoʻokomo i ko lākou manamana wāwae i ka wai no ka manawa mua, a he nui nā paʻakikī i koe no lākou e noʻonoʻo ai e like me ke kūʻai aku ʻana i nā mea hoʻokūkū, hoʻonui i nā māhele mākeke a i ʻole ka loaʻa ʻana o kahi paʻa i ke kahua.

DAI KAIYI Chengdu "He paʻakikī ke kū i waho, ʻoiaʻiʻo.Akā ʻaneʻane ʻaʻohe mea e hōʻole i ka hoʻololi ʻana o ka e-commerce live-streaming i nā pae moʻolelo.Me ka makaʻu o ka poʻe kūʻai i ka nalo ʻana i nā kumukūʻai, ʻaʻole e hoʻokuʻu nā mea kūʻai aku i kahi manawa kūʻai aku e like me ka hiki.

Hōʻike ka ʻikepili ma ka hopena o 2020, ma luna o 60 pakeneka o nā mea hoʻohana pūnaewele ma Kina e nānā i nā kahawai ola, a kokoke i 40 pakeneka o lākou e komo i nā hanana kūʻai pūnaewele.

ʻO ka mea noiʻi CUI LILI, ka loea E-Commerce, Shanghai University of Finance and Economics "I kēia manawa, ke lawe mau nei nā kahawai kiʻekiʻe ma Kina i ka māhele mākeke ma ke ʻano o ka e-commerce live-streaming.ʻO ka mea i ʻōlelo ʻia, he mea nui nā kahawai i loko o nā ʻoihana e kākoʻo i ke kūʻai aku, no ka mea pono lākou i nā ala e hoʻohuli ai i ka manaʻo ma ka pūnaewele, a hoʻololi iā ia i nā wāwae wāwae i kā lākou mau hale kūʻai brick-and-mortar.

ʻOi aku ka maʻalahi o ka nānā ʻana i ka wā kūʻai kūʻai ma mua o nā lā maʻamau, akā ʻoiai me ke kūʻai mua ʻana o kēia makahiki, ʻōlelo ka poʻe loiloi, he mea paʻakikī nā ʻoihana e makemake ana i ka hoʻololi ʻana ma ka pūnaewele mai ka Double Eleven.Dai Kaiyi, CGTN, Chengdu, Sichuan Province.


Ka manawa hoʻouna: Nov-12-2021